The Power of Repurposing Social Media Content for Your Business
So you’ve made a post that’s really good, but no one saw it! Can you re-use content to get better reach?
The answer is YES! Repurposing social media content is a technique that every business should be using to further their goals, double down on messaging, and get more eyes on important posts. This is a "work smart, not hard” situation you should definitely be taking advantage of. 🥸
Here’s a few reasons why you should repurpose social media content for your business:
Your followers don’t see all your posts. Ditch the mentality that every time you post, all your followers stop scrolling & read your caption. The reality is, you’ll be lucky if even 15% of your followers see your posts much less actually pause to read (and remember) your caption, carousel slides, or text in your video. Don’t throw away good information because you’re worried about your audience getting bored with your message.
Not all people consume content the same (and no one sees the same home feed, it’s all based on individual user habits). One person may like information presented in Reels more, another loves carousels, another loves a single photo and a long caption—you have to tailor your content to all these folks by changing things up once in a while. There are many ways to “repeat” your message, you just have to get a little creative!
Repetition is a strategy too! The more people see and hear your message, the more they remember it. When we’re talking about our business’s core values, these are things we WANT to keep saying so that people learn to identify us with those things. Big brands like McDonald’s don’t shy away from repeating their slogans over and over and you shouldn’t either!
Reach different kinds of people with different kinds of content. If you only post one type of content, you may only be reaching one type of person. When you repurpose content into another form (like a Reel), you open your business up to a new audience.
Social media marketing has the ability to reach farther and last longer than we realize. Don’t limit yourself by thinking you can’t say the same thing (in a fresh way) over and over again. Repeating yourself isn't a bad thing!! It can take many exposures from many different angles for information to be absorbed by your audience. Save yourself some time and energy by strategically repurposing content. Your audience will thank you!
