Photography is an essential part of your brand's online personality. Good photos (not even GREAT photos) add value to your business by showing folks your content is worth looking at. Photography is the most accessible art form out there—you don't need to be a professional photographer or have expensive gear to take quality pictures if you've got a smartphone in your pocket.

Does the break-neck pace of social media have you ready to be done with the whole thing? Stop and breathe, it's gonna be okay! A thriving social media account can serve your business in many ways outside the scope of advertising. Here are 4 steps I've found that help me plan social media content while I take a much-needed break and get back on course with a full tank of gas!