If you’re feeling like the Instagram Algorithm is your enemy and there’s nothing you can do to increase the visibility for your posts—let’s talk!! It’s true that less than 50% of your followers (often around 10-15% 😩) actually see your posts. This is a major bummer, especially when we work so hard to plan and create content for our businesses. But hope is not lost! There are a few different strategies you can use to make the algorithm your friend. In this blog we’ll be exploring how to work WITH the algorithm and use different types of content to reach different aspects of our audience.

Cultivating creativity takes dedication, persistence, and a lot of hard work. When creating is part of your job (I see you, social media content), we can’t afford to just sit around waiting for inspiration to strike us–we have to work for it. But how? In this blog we’ll explore how you can nurture your own creativity by calling on your work ethic to help you get inspired and get it done!

Social media marketing isn’t an optional part of your business no matter how you may wish it was! Instagram has been one of the best ways for small businesses to share with their audience for years, allowing them to reach new people, further their goals, and curate the image of their businesses on social media. Easy, right? ;) With Instagram’s constantly evolving algorithm, finding & reaching your audience has become extra challenging. In this blog, we’ll talk about some of my go-to strategies for creating content that can withstand whatever updates to the platform Instagram throws at us.

Before you start creating social media content for your business you need to actually have a plan! 😱 If you’ve been treading water when it comes to posting content and are stuck in a cycle of only posting in the moment, here’s your sign to take a step back and start planning content for your business the right way. When you don’t take the time to plan your core content ahead of time it’s easy to lose sight of your big picture goals and keep chugging along without a track. Creating social media content with a plan and a purpose allows you to create content that supports the overall goals of your business. Yes, social media content can do that (and more) when you have just enough knowledge to be dangerous. 😉

Repurposing social media content is a technique that every business should be using to further their goals, double down on messaging, and get more eyes on important posts. This is a "work smart, not hard” situation you should definitely be taking advantage of.